If you live in Australia and have a television you have no doubt been haunted lately by the barrage of ‘Lite ‘n Easy’ ads promoting a home delivery meal service aimed at the weight loss market.

The meaty meals look less than appetising and there is something a little off about the ‘happy customers’ singing the praises of the company. Across the globe a similar service has launched in the US, but with vegans in mind. ‘The Hungry Vegan’ prepares and delivers organic, vegan meals to customers nationwide. The company is the first in the US to offer a nationwide service with smaller providers offering local delivery in certain areas.

Meals are ordered on a weekly basis and the food is shipped in boxes via overnight or two-day delivery. Customers can mix and match the food and eat any size portion they wish. The Hungry Vegan says the food provides about five to seven days of lunches and dinners for most of its customers. The concept is perfect for those wanting to switch to a vegan diet but don’t have the time or resources to prepare healthy meals every day. Eliminating the idea of boring, vegan food the company offers a new menu each week. The meals are inspired by world cuisines and include tasty options such as stewed tofu and potatoes in miso gravy, chocolate-peanut butter cream pie and carrot bisque.

The Hungry Vegan’s commitment to the environment is impressive: organic, all-natural ingredients; used boxes for grocery shopping; reused/recycled-content delivery boxes; and reusable gel or ice packs. This year the company plans to offer a second menu designed to reverse diabetes and heart disease, two growing health concerns in the US.  The menu will follow the guidelines of the Physicians' Committee for Responsible Medicine and will provide food with no fat or salt added and that is low on the glycemic scale.